Cobra Controls Authorized Dealer Program is a comprehensive initiative, designed to help our dealer/integrator partners grow their business
Cobra Controls Authorized Dealer Program
Our array of dealer programs are perfect for the small, mid-level and large integrator, offering discounted prices, FREE technical support, lowest price guaranteed, full 12-month repair and replacement warranty, no restocking fees, online account specific pricing and much more. If you are installing and/or reselling Cobra Control and elocksolutions products, then Cobra Controls has a program for you! Features and benefits differ by program. See program structure for details.
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Program Features
We are committed to helping you win more business through the following program features:
- Differentiated products – a high-performance, low cost of ownership, limited distribution product line that enables you to stand out from the competition.
- Competitive pricing with aggressive dealer discounts* – fixed dealer discounts that increase as you grow your business.
- Account manager support – support to help you close business, including project design specification.
- Lead generation – lead referral program and sub-contracting opportunities. We’ll send business to you!
* May not be combined with other promotions and/or discounts.
Program Benefits
With industry leading program benefits:
- Discount prices based on purchase volume
- FREE Technical Support; Toll Free, email, Live Chat through our retail store
- FREE System Design Support Service
- GUARANTEED lowest prices backed with price matching up to 30 days from your order
- SAME DAY SHIPPING on orders placed by 1:00 p.m. EST
- Huge stock commitment. We’ll have what you want, and enough of it!
- No minimum order size or fees required
- No restocking fee on un-installed returns in original package within 30 days of purchase
- Full 12-month repair or replacement product warranty
- Lead Generation ****
- Online account access with your specific Tier pricing
- Friendly, courteous service
**** We receive hundreds of calls and thousands of clicks each month, from many customers requiring local assistance or installation service. We share these opportunities with partners who qualify for our 'Authorized Dealer' and our 'Certified Integrator' network, and provide the 'warm opening' to sell our products and/or other value added services, including installation, to meet the customer's security needs.
How Do I Register?
It’s easy! Complete the brief DealerFirst registration form. Available in either of two formats (a) Adobe PDF or (b) Microsoft Word.
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Fax the completed Dealer registration form to (518) 843 - 3399 along with a copy of your tax resale card, contractor license or business license. (We cannot accept the number alone. We must have a copy of the actual certificate on file). You can also attach the information to an email and send it to: Allow 3 business days for processing and you will receive a confirmation email and welcome package.
Program Structure
In an effort to increase pricing aggressiveness, and to make our marketing resources available to dealer and integration partners, we offer a 4-tiered dealer structure:
- * Cobra DealerFirst
- * Cobra Authorized Dealer
- * Cobra Strategic Alliance Partner
- * Cobra Certified Integration Partner
Please see below for the requirements and benefits of each level.
| Requirements and Benefits |
Cobra DealerFirst | Cobra Authorized Dealer |
Cobra Strategic Alliance Partner |
Cobra Certified Integration Partner(1) |
| Sales Requirements | --- | $10,000 per year |
$25,000 per year |
Varies by territory |
| Business Requirements |
Good financial standing |
Good financial standing |
Good financial standing |
Good financial standing |
| Territory | --- | --- | Semi-exclusive territory |
Semi-exclusive territory |
| Training | Online resources | Online resources | Online resources | Interactive remote training |
| Support | Technical support |
Dedicated technical support |
Dedicated technical support |
Dedicated technical support |
| Support Options | Toll Free, email Live Chat |
Toll Free, email Live Chat |
Toll Free, email Live Chat |
Toll Free, email Live Chat |
| Online Order Options | Account specific Online Pricing |
Account specific Online Pricing |
Account specific Online Pricing |
Account specific Online Pricing |
| Demo Gear | 25% Off all demo gear (1x / year) |
25% Off all demo gear (1x / year) |
25% Off all demo gear (1x / year) |
25% Off all demo gear (1x / year) |
| Dealer Discounts | Tier 1 Pricing Call for pricing |
Tier 2 Pricing Call for pricing |
Tier 3 Pricing Call for pricing |
Tier 4 Pricing Call for pricing |
| Advanced Replacement |
--- | --- | Eligible(2) | Eligible(2) |
| Project Design Consultation |
Available upon request |
Available upon request |
Available upon request |
Available upon request |
| Lead Program | --- | --- | Eligible(3) | Eligible(3) |
| Product Review Forum |
--- | --- | Eligible(4) | Eligible(4) |
(1) Cobra Certified Integration Partners (CIPs) are qualified and approved by Cobra sales management
(2) Call your sales manager to discuss our advanced replacement terms & conditions
(3) Must agree to pursue all leads competitively (turn-key and installation)
(4) Space is limited. Call your sales manager to apply
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